{"id":134547,"date":"2023-06-23T09:53:57","date_gmt":"2023-06-23T09:53:57","guid":{"rendered":"https:\/\/raed.academy\/?p=134547"},"modified":"2023-06-26T11:29:20","modified_gmt":"2023-06-26T11:29:20","slug":"el-sector-alimentari-una-analisi-des-de-lincertesa","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-sector-alimentari-una-analisi-des-de-lincertesa\/","title":{"rendered":"El sector alimentari: una an\u00e0lisi des de la incertesa"},"content":{"rendered":"

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L’escola de negocis IESE Business School-Universitat de Navarra<\/strong> va celebrar el passat 13 de juny la 26a edici\u00f3 de l’IESE Food&Beverage Meeting<\/strong>, un f\u00f2rum de refer\u00e8ncia internacional al sector de l’alimentaci\u00f3, que tenia com a lema general “La nova paradoxa: buscar incertesa en un entorn empresarial incert”<\/strong> i va abordar els problemes a curt i llarg termini que afecten el sector en el moment actual. Entre els assistents a l’esdeveniment hi havia un dels principals impulsors, Jaume Llopis<\/strong><\/em><\/a>, professor em\u00e8rit d’IESE i acad\u00e8mic de n\u00famero i membre de la Junta de Govern<\/strong> de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), i el tamb\u00e9 acad\u00e8mic numerari i president de la Junta de Govern de la RAED, Alfredo Rocafort<\/strong><\/em><\/a>.<\/p>\n

La cita es va centrar en diversos factors macroecon\u00f2mics mundials com la geopol\u00edtica, la inflaci\u00f3 i els preus, el consumidor del futur, la transformaci\u00f3 de la cadena de valor, el futur de les tecnologies de la informaci\u00f3 i la comunicaci\u00f3 i l’impacte de les mesures reguladores en aquest negoci. “Hem comptat amb ponents experts que aportaran els seus punts de vista sobre aquests temes i compartiran les seves experi\u00e8ncies a l’hora de navegar per la incertesa del sector de l’alimentaci\u00f3 i les begudes i els assistents han tingut l’oportunitat d’establir contactes amb col\u00b7legues del sector i adquirir noves perspectives sobre com desenvolupar-se al canviant panorama de la ind\u00fastria de l’alimentaci\u00f3 i les begudes. Una trobada interessant i enriquidora per a tots els participants”, van destacar els organitzadors.<\/p>\n

Les sessions van estar dirigides per Miquel Llad\u00f3<\/strong>, responsable acad\u00e8mic de la trobada, i Enrique Dom\u00ednguez<\/strong>, soci responsable de B\u00e9ns de Consum i Distribuci\u00f3 de Deloitte Espa\u00f1a<\/strong>, la firma coorganitzadora d’aquest IESE Food&Beverage Meeting. La primera va estar dedicada a “Macrotend\u00e8ncies globals: com vam preparar les nostres empreses per enfrontar-s’hi?”<\/strong>, en qu\u00e8 els experts Ana Aguilar<\/strong>, directora dels Serveis Econ\u00f2mics de Deloitte Espa\u00f1a, i Mike Rosenberg<\/strong>, professor d’IESE Business School, van debatre sobre la necessitat de les empreses del sector de ser proactives i anticipar els canvis per mantenir-se al mercat d’una manera competitiva i rellevants en un m\u00f3n en constant evoluci\u00f3 i sobre la conjuntura actual de feblesa i fragmentaci\u00f3 creixent en l’economia mundial. El mateix Llad\u00f3 va actuar com a moderador.<\/p>\n

La segona sessi\u00f3 la va protagonitzar Josep Maria Bonmat\u00ed<\/strong>, director general de l’Associaci\u00f3 Espanyola de Codificaci\u00f3 Comercial<\/strong>; Mauricio Garc\u00eda de Quevedo<\/strong>, director general de la Federaci\u00f3 Espanyola d’Ind\u00fastries d’Alimentaci\u00f3 i Begudes<\/strong> i president de la Comissi\u00f3 d’Economia Circular<\/strong> de la Confederaci\u00f3 Espanyola d’Organitzacions Empresarials<\/strong> (CEOE); Ignacio Garc\u00eda Magarzo<\/strong>, director general de l’Associaci\u00f3 Espanyola de Distribu\u00efdors, Autoserveis i Supermercats<\/strong>, i Xavier Orriols<\/strong>, president d’Ecoembes<\/strong>, que van parlar de “Regulaci\u00f3 i Sostenibilitat: Desafiaments i oportunitats de l’economia circular”<\/strong> per plantejar els desafiaments i les oportunitats associats assegurar la gesti\u00f3 responsable dels recursos naturals, la reducci\u00f3 de residus i la promoci\u00f3 d’una producci\u00f3 i consum responsable. Va moderar Enrique Dom\u00ednguez<\/strong>.<\/p>\n

\"\"La sessi\u00f3 “Transformaci\u00f3 de la Cadena de valor: reptes i oportunitats”<\/strong> va estar dedicada a l’an\u00e0lisi en un entorn incert derivat de la nova normativa europea i la competitivitat en un mercat globalitzat, en qu\u00e8 el sector carni porc\u00ed espanyol es troba davant d’un escenari que planteja seriosos reptes i incerteses. En aquest context, la cadena de valor del porc\u00ed enfronta una necessitat imperativa de transformaci\u00f3 que afecta la ramaderia i les ind\u00fastries c\u00e0rnies, per enfortir la seva sostenibilitat, resili\u00e8ncia i competitivitat, afavorint una major concentraci\u00f3 i nivell d’integraci\u00f3 vertical a futur. El debat va anar a c\u00e0rrec de Miguel \u00c1ngel Higuera<\/strong>, director general d’Anprogapor<\/strong>; Juana Manso<\/strong>, Marketing Director de Campofrio Food Group Spain<\/strong>; Albert Morera<\/strong>, director general de la divisi\u00f3 Porc\u00ed de Vall Companys<\/strong>, i Sergio Samper<\/strong>, CEO del Grup Jorge<\/strong>. El moderador va ser Miguel Sabater<\/strong>, Senior Manager coresponsable del Sector Alimentari i Agr\u00edcola de Deloitte Espa\u00f1a.<\/p>\n

Carlos Holemans<\/strong>, Chief Creative Officer de Deloitte Digital va parlar sobre “El consumidor del futur. Canviant les regles del joc”<\/strong>, una reflexi\u00f3 sobre com el consumidor es veur\u00e0 afectat a causa de la transformaci\u00f3 de les cadenes de valor, mentre que Jos\u00e9 Luis Caba\u00f1ero<\/strong>, CEO d’Eatable Adventures<\/strong>; Jaime Mart\u00edn<\/strong>, CEO de Lantern<\/strong>, i Daniel Ramon Vidal<\/strong>, Distinguished Research Fellow Microbiome d’ADM<\/strong>, van tractar sobre “\u00c0rees d’Innovaci\u00f3 amb alt impacte a la ind\u00fastria aliment\u00e0ria”<\/strong>, un debat sobre la innovaci\u00f3 en alimentaci\u00f3 i l’an\u00e0lisi sobre quines novetats poden generar un major impacte, com ara la nutrici\u00f3 de precisi\u00f3 i aliments funcionals, les noves tecnologies i els productes, la digitalitzaci\u00f3 o la sostenibilitat. Aquesta sessi\u00f3 va ser moderada per Guillermo Bl\u00e1zquez<\/strong>, CEO de Buhler<\/strong>.<\/p>\n

Les sessions van acabar amb la taula rodona “L’impacte de les noves tecnologies: oportunitats o desafiaments per al sector”<\/strong>, en qu\u00e8 els experts Isaac Hern\u00e1ndez<\/strong>, Country Manager de Google Cloud<\/strong>; Josep Maria Martorell<\/strong>, Associate Director del Barcelona Supercomputing Center-Centre Nacional de Supercomputaci\u00f3<\/strong>, i Rui Tom\u00e1s<\/strong>, IT Technology Advisory Director de Jeroni Martins<\/strong>, van abordar la incorporaci\u00f3 de noves tecnologies en diferents sectors, l’an\u00e0lisi de dades, la supercomputaci\u00f3 i la tecnologia cloud al sector alimentari. Aquesta darrera sessi\u00f3 va estar moderada per Sandra Sieber<\/strong>, professora d’IESE Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’escola de negocis IESE Business School-Universitat de Navarra va celebrar el 13 de juny passat la 26a edici\u00f3 de l’IESE Food&Beverage Meeting, un f\u00f2rum de refer\u00e8ncia internacional al sector de l’alimentaci\u00f3<\/p>\n","protected":false},"author":12,"featured_media":134630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[237,233,492],"tags":[],"class_list":["post-134547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentacio-i-nutricio","category-economiques-i-empresarials","category-trobades-cientifiques-i-congressos","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl sector alimentari: una an\u00e0lisi des de la incertesa - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"L'escola de negocis IESE Business School-Universitat de Navarra va celebrar la 26a edici\u00f3 de l'IESE Food&Beverage Meeting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/el-sector-alimentari-una-analisi-des-de-lincertesa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El sector alimentari: una an\u00e0lisi des de la incertesa - 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