{"id":126168,"date":"2022-12-16T06:44:06","date_gmt":"2022-12-16T06:44:06","guid":{"rendered":"https:\/\/raed.academy\/?p=126168"},"modified":"2022-12-18T12:22:13","modified_gmt":"2022-12-18T12:22:13","slug":"el-futur-de-leconomia-col%c2%b7laborativa","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-futur-de-leconomia-col%c2%b7laborativa\/","title":{"rendered":"El futur de l’economia col\u00b7laborativa"},"content":{"rendered":"

\"\"Mar\u00eda del Mar Alonso<\/strong><\/em><\/a>, professora del Departament d’Organitzaci\u00f3 d’Empreses de la Universitat Aut\u00f2noma de Madrid<\/strong> i acad\u00e8mica de n\u00famero de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), va presentar al Cicle de Pon\u00e8ncies<\/strong> que va celebrar l’Acad\u00e8mia a Barcelona i Madrid el treball “La econom\u00eda colaborativa y el nuevo materialismo tras la pandemia: una mirada desde el lado de la demanda”<\/strong>, en qu\u00e8 va analitzar les conseq\u00fc\u00e8ncies que la irrupci\u00f3 de la Covid-19 va suposar per al desenvolupament de l’economia col\u00b7laborativa, amb els nous escenaris que s’obren en un moment de lenta recuperaci\u00f3 i les conseq\u00fc\u00e8ncies derivades de cadascun.<\/p>\n

“L’aparici\u00f3 de l’economia col\u00b7laborativa va sorgir amb for\u00e7a des del 2010 creant nous models de negoci i obligant les empreses tradicionals a replantejar-se el seu propi. Un informe de Price Waterhouse Coopers<\/strong> del 2014 va estimar que l’economia col\u00b7laborativa creixeria a una r\u00e0tio de creixement anual d’un 50% als Estats Units arribant a 335 bilions d’ingressos el 2025, mentre que els sectors tradicionals tindrien un creixement marginal o negatiu, per\u00f2 un estudi realitzat per aquesta mateixa empresa el 2016 va corregir a l’al\u00e7a aquestes estimacions explicant que l’economia col\u00b7laborativa s’est\u00e0 r\u00e0pidament accelerant, creixent a m\u00e9s del doble del que s’estima a l’estudi de 2014. Aix\u00ed, es pronosticava un creixement de l’economia col\u00b7laborativa d’un 35% fins a l’any 2025, fet que suposava un creixement deu vegades superior a l’economia real, a la qual s’estimava un creixement mitj\u00e0 del 3% durant el mateix per\u00edode”, va situar l’acad\u00e8mica aquest model truncat per la pand\u00e8mia.<\/p>\n

\"Acto

Dra. Mar Alonso<\/p><\/div>\n

L’experta va assenyalar que tots els par\u00e0metres indiquen que, superats els pitjors mesos de pand\u00e8mia, aquests models col\u00b7laboratius que obrien un nou panorama al capitalisme i creaven una nova consci\u00e8ncia de consum sostenible es troben en reculada, ja que el consumidor encara no se sent segur compartint b\u00e9ns o serveis. En aquest context, Alonso apunta tres vies d’evoluci\u00f3 de l’economia col\u00b7laborativa, que en cap cas no dona per superada: un lent retorn a la normalitat anterior a la pand\u00e8mia, un estancament i un lent decreixement o transformaci\u00f3 dels productes i serveis oferts per les empreses sota el paraigua de l’economia col\u00b7laborativa o b\u00e9 un augment de l’adopci\u00f3 de productes i serveis d’economia col\u00b7laborativa. Nom\u00e9s en el primer cas el creixement de l’economia col\u00b7laborativa seguiria el cam\u00ed de creixement, per\u00f2 aix\u00f2 no ser\u00e0 abans que la percepci\u00f3 dels consumidors canvi\u00ef.<\/p>\n

“En l’actualitat cal millorar la informaci\u00f3 sobre l’exist\u00e8ncia, la qualitat i la disponibilitat dels serveis d’economia col\u00b7laborativa, com una forma de trencar les barreres de desconfian\u00e7a que s’han teixit respecte a tots els productes i serveis usats per m\u00e9s d’un consumidor. Abans de la Covid-19 els consumidors de productes i serveis d’economia col\u00b7laborativa estaven preocupats per trobar m\u00e9s valor pels seus diners, per\u00f2 durant la pand\u00e8mia, encara en curs, estan preocupats per quins s\u00f3n els protocols de neteja i desinfecci\u00f3 i valoren altres mesures preses per les empreses. Per tant, els prove\u00efdors de productes i serveis d’economia col\u00b7laborativa haurien de refor\u00e7ar el valor dels serveis que presten per fer front a la pand\u00e8mia amb elements que contribueixin a generar confian\u00e7a com ara proporcionar canals directes per interactuar amb els clients i contestar tots els seus dubtes seria molt convenient per acabar amb la desconfian\u00e7a”, va concloure l’acad\u00e8mica.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mar Alonso presenta el treball “La econom\u00eda colaborativa y el nuevo materialismo tras la pandemia: una mirada desde el lado de la demanda”<\/p>\n","protected":false},"author":12,"featured_media":126239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,274,304],"tags":[],"class_list":["post-126168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-economia-i-politica","category-economia-i-politica-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl futur de l'economia col\u00b7laborativa - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Mar Alonso presenta el treball "La econom\u00eda colaborativa y el nuevo materialismo tras la pandemia: una mirada desde el lado de la demanda"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/el-futur-de-leconomia-col%c2%b7laborativa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futur de l'economia col\u00b7laborativa - 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