{"id":125898,"date":"2022-12-08T10:47:24","date_gmt":"2022-12-08T10:47:24","guid":{"rendered":"https:\/\/raed.academy\/?p=125898"},"modified":"2022-12-12T10:36:35","modified_gmt":"2022-12-12T10:36:35","slug":"buscant-una-sortida-a-la-crisi","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/buscant-una-sortida-a-la-crisi\/","title":{"rendered":"Buscant una sortida a la crisi"},"content":{"rendered":"

\"\"Pedro Nueno<\/strong><\/em><\/a>, professor de l’escola de negocis IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> (Ceibs) i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), reflexiona sobre les oportunitats que s’obren als mercats emergents per a l’empresa espanyola i sobre la necess\u00e0ria remodelaci\u00f3 de l’actual model fiscal i administratiu als articles “Venent”<\/strong>, “Arreglant”<\/strong>, “Volant”<\/strong> i “Treballant”<\/strong>, que ha anat publicant al diari “La Vanguardia”<\/strong> entre els passats 30 d’octubre i 20 de novembre.<\/p>\n

A “Venent”, l’acad\u00e8mic advoca per la internacionalitzaci\u00f3 de moltes empreses espanyoles com a \u00fanica via per a la seva superviv\u00e8ncia, sense prejudicis. A aix\u00f2 suma la import\u00e0ncia de la digitalitzaci\u00f3 i la log\u00edstica. “Per tenir futur no queda m\u00e9s remei, entre altres coses, que internacionalitzar-nos. Els mercats s\u00f3n cada vegada m\u00e9s globals i tenir una participaci\u00f3 rellevant al mercat espanyol, per\u00f2 petites participacions internacionals o no estar present en mercats com la Xina o els Estats Units, no \u00e9s una manera correcta d’abordar el futur”, assenyala. En aquest sentit, apunta els prove\u00efdors del sector de l’autom\u00f2bil. “Com he escrit moltes vegades, els empresaris han d’evitar autoenganyar-se. Han de tenir una estrat\u00e8gia molt clara d’on i com volen anar-hi. Si el desenvolupament ens porta a balan\u00e7os impresentables pel seu exc\u00e9s de deute, a la necessitat d’un volum de tresoreria dif\u00edcil d’aconseguir, \u00e9s millor iniciar amb discreci\u00f3 i habilitat un r\u00e0pid proc\u00e9s de venda. Pensem-ho b\u00e9”, conclou.<\/p>\n

A “Arreglant”, d’altra banda, proposa reformular el model de l’Administraci\u00f3 i, especialment, el fiscal, per millorar la productivitat amb l’esfor\u00e7 compartit de governants, funcionaris, empresaris i treballadors. “Abaixar els impostos i poder invertir \u00e9s millor per a les empreses i per a la societat. Potser haur\u00edem de crear un Ministeri d’Estalvi Oficial on treballessin voluntaris empresarials molt ben preparats a un baix cost durant per\u00edodes de dos o tres anys i trobar maneres de simplificar el pagament d’impostos, reduir el nombre de funcionaris i poder-los pagar millor”, assenyala.<\/p>\n

\"Dr.

Dr. Pedro Nueno<\/p><\/div>\n

La gesti\u00f3 del temps a la prestaci\u00f3 de serveis, com el transport aeri, \u00e9s l’assumpte que ocupa Nueno<\/strong> a “Volant”. L’expert critica la manca de formalitat i rigor que es produeix en tota mena de sectors, quan alguns aconsegueixen resoldre el problema amb dilig\u00e8ncia simplement fent del bon servei una prioritat. “Sens dubte, fer cues \u00e9s un dels resultats de la civilitzaci\u00f3. I hi ha d’haver experts perqu\u00e8 ara en alguns aeroports i amb algunes aerol\u00ednies hi ha diverses categories de cues que permeten passar per davant dels que esperen fa estona i integrar-se al que criden a vegades primer grup i embarcar abans. Per\u00f2 la puntualitat aeroportu\u00e0ria hauria de millorar a tot el m\u00f3n”, afirma.<\/p>\n

Finalment, a “Treballant”, l’acad\u00e8mic i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la RAED convida els emprenedors a explorar els pa\u00efsos emergents. \u201cCiutats com Accra a Ghana, Lagos a Nig\u00e8ria o Xangai, Shenzhen o Pequ\u00edn a la Xina han tingut canvis espectaculars als darrers 20 anys. Com podem canviar a millor m\u00e9s r\u00e0pid? Doncs il\u00b7lusionant-nos amb treballar i treballant m\u00e9s i millor. Aix\u00f2 no sona b\u00e9 per a molts a qui els agradaria jubilar-se molt aviat, viure molts anys i cobrar b\u00e9 de l’Estat. S’equivoquen”, considera.<\/p>\n

Tots els articles de Pedro Nueno a “La Vanguardia”<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno, sobre les oportunitats que s’obren als mercats emergents per a l’empresa espanyola i sobre la necess\u00e0ria remodelaci\u00f3 de l’actual model fiscal i administratiu<\/p>\n","protected":false},"author":12,"featured_media":102126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[304],"tags":[],"class_list":["post-125898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-i-politica-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBuscant una sortida a la crisi - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno, sobre les oportunitats que s'obren als mercats emergents per a l'empresa espanyola i sobre la necess\u00e0ria remodelaci\u00f3 del model fiscal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/buscant-una-sortida-a-la-crisi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buscant una sortida a la crisi - 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