{"id":123567,"date":"2022-10-20T06:09:58","date_gmt":"2022-10-20T06:09:58","guid":{"rendered":"https:\/\/raed.academy\/?p=123567"},"modified":"2022-10-20T14:33:15","modified_gmt":"2022-10-20T14:33:15","slug":"per-una-economia-humanista","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/per-una-economia-humanista\/","title":{"rendered":"Per una economia humanista"},"content":{"rendered":"
\"Bernardo

Dr. Bernardo Rabassa<\/p><\/div>\n

Bernardo Rabassa<\/strong>, president d’honor i de Relacions Exteriors del Club Liberal Espanyol<\/strong> i president de la Fundaci\u00f3 Institut Europeu per a la Comunicaci\u00f3 Social<\/strong>, es fa ress\u00f2 de la tasca de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED) a l’article “Inversi\u00f3n que consigue impacto social”<\/strong>, que va publicar al portal digital Diariocr\u00edtico<\/strong> el 4 d’octubre passat. Rabassa fa refer\u00e8ncia, en concret, a la jornada “Inversi\u00f3 amb impacte social”<\/strong>, que es va celebrar el 28 de setembre passat a la Borsa de Barcelona<\/strong> organitzada per l’associaci\u00f3 Barcelona Centre Financer Europeu<\/strong>, la Universitat de Barcelona<\/strong> i el Departament d’Economia i Hisenda<\/strong> de la Generalitat de Catalunya<\/strong> sota la coordinaci\u00f3 de l’acad\u00e8mic de n\u00famero i membre de la Junta de Govern Jordi Mart\u00ed<\/em><\/a><\/strong>. La jornada tenia com a objectiu difondre les possibilitats d’inversi\u00f3 que obre l’article 9 del Reglament de Divulgaci\u00f3 de Finances Sostenibles<\/strong>, englobat al Pla d’Acci\u00f3 de Finances Sostenibles de la Uni\u00f3 Europea<\/strong>, que impulsa aquests productes d’inversi\u00f3.<\/p>\n

“Rebo la Newsletter<\/strong> de la Reial Acad\u00e8mia Europea de Doctors, en qu\u00e8 s’incardina un article sobre l’organitzaci\u00f3 d’una jornada sobre inversi\u00f3 amb impacte social, cosa que m’ha recordat un article meu sobre m\u00e0rqueting social titulat ‘Filosof\u00eda de sociomercados’<\/strong> i el meu posterior llibre sobre aquest mateix tema als anys 90 de com es podia fer una campanya de m\u00e0rqueting social amb 20 diferents exemples realitzats i dirigits per la meva empresa, Consultores para Europa<\/strong>. En aquesta mateixa l\u00ednia, el meu amic Aldo Olcese<\/strong><\/em><\/a> va publicar el seu llibre sobre Responsabilitat Social Corporativa, tesi doctoral del 2009, que venia a ser el mateix, per\u00f2 vestit d’una altra manera”, inicia la seva reflexi\u00f3 Rabassa vinculat a una valuosa cadena de coneixement a l’\u00e0mbit de l’economia humanista.<\/p>\n

Rabassa explica com Oxfam-Interm\u00f3n<\/strong> ha descrit la sostenibilitat econ\u00f2mica fixant cinc bases, afirmant que, abans de res, hem de tenir clar que la sostenibilitat econ\u00f2mica implica un context social en qu\u00e8 existeixi el benestar i un creixement econ\u00f2mic que benefici\u00ef tota la comunitat i que us ofereixi l’oportunitat de ser feli\u00e7 a qualsevol dels seus membres. Rabassa enumera aquestes cinc bases apuntades per aquesta ONG:<\/p>\n

    \n
  1. L’important no \u00e9s nom\u00e9s la productivitat i la competitivitat,<\/li>\n
  2. L’aposta per l’efici\u00e8ncia,<\/li>\n
  3. El desenvolupament de la innovaci\u00f3,<\/li>\n
  4. Els l\u00edmits dels recursos i<\/li>\n
  5. La difer\u00e8ncia entre creixement i desenvolupament.<\/li>\n<\/ol>\n

    Reconegut soci\u00f2leg i psic\u00f2leg social, escriptor i comentarista, Rabassa va ser fundador del Partit Liberal<\/strong> i d’Uni\u00f3 de Centre Democr\u00e0tic<\/strong> (UCD), \u00e9s membre d’Alian\u00e7a Liberal Europea<\/strong> i entre els reconeixements que ha rebut al llarg de la seva traject\u00f2ria professional i personal destaquen el Premi 1812<\/strong>, el Premi Ciutad\u00e0 Europeu<\/strong> i la Medalla al M\u00e8rit Cultural<\/strong> de la Reial Lliga Naval Espanyola<\/strong>.<\/p>\n

    Llegiu l’article<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

    Bernardo Rabassa es fa ress\u00f2 de la tasca de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED) a l’article “Inversi\u00f3n que consigue impacto social”<\/p>\n","protected":false},"author":12,"featured_media":123548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[304],"tags":[],"class_list":["post-123567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-i-politica-ca","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nPer una economia humanista - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Bernardo Rabassa es fa ress\u00f2 de la tasca de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED) a l'article "Inversi\u00f3n que consigue impacto social"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/per-una-economia-humanista\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per una economia humanista - 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