{"id":122219,"date":"2022-09-19T00:32:30","date_gmt":"2022-09-19T00:32:30","guid":{"rendered":"https:\/\/raed.academy\/?p=122219"},"modified":"2022-09-22T15:50:24","modified_gmt":"2022-09-22T15:50:24","slug":"el-cara-a-cara-en-temps-de-digitalitzacio-i-de-crisi","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/el-cara-a-cara-en-temps-de-digitalitzacio-i-de-crisi\/","title":{"rendered":"El cara a cara en temps de digitalitzaci\u00f3 i de crisi"},"content":{"rendered":"
\"Pedro

Dr. Pedro Nueno<\/p><\/div>\n

Pedro Nueno<\/strong><\/em><\/a>, professor de l’escola de negocis IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> (Ceibs) i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), reflexiona sobre l’inici d’un nou curs convuls per a les empreses i la capacitat de sacrifici i negociaci\u00f3 cara a cara que necessiten aquests moments de crisi als articles “Corresponent”<\/strong>, “Negociant”<\/strong> i “Mantenint”<\/strong>, que ha anat publicant al diari “La Vanguardia”<\/strong> entre els passats 21 d’agost i 4 de setembre.<\/p>\n

A “Corresponent”, l’acad\u00e8mic rememora els seus primers anys com a docent i la dedicaci\u00f3 que va posar a establir ponts, sense obtenir cap rendiment econ\u00f2mic o professional immediat, entre els que havien estat els seus professors a la Universitat Harvard<\/strong>\u00a0i les incipients escoles de negocis hispanoamericanes. “Cal tenir valors i buscar sempre el positiu de les coses. Com a esclau amb incertesa de superviv\u00e8ncia ho vaig passar molt malament, per\u00f2 en el fons quedava molt b\u00e9 portar-los als empresaris argentins un prestigi\u00f3s professor de Harvard. Tot va funcionar molt b\u00e9 i aquella escola \u00e9s avui la millor de Sud-am\u00e8rica. Per cert, en aquells temps, veient Llatinoam\u00e8rica com a \u00e0rea clau per al nostre futur, ens acab\u00e0vem d’assabentar que la Xina existia”, explica.<\/p>\n

\"\"Per la seva banda, a “Negociant” aborda el dif\u00edcil curs que espera les petites i mitjanes empreses, constretes tant des de la dificultat de trobar la confian\u00e7a de les entitats financeres com de la representaci\u00f3 dels seus treballadors. “Hem d’entendre i acceptar els problemes i negociar amb rapidesa la millor soluci\u00f3 per tirar endavant i salvar l’empresa, encara que sigui venent-la, per\u00f2 abans que es destrueixi. Tot aix\u00f2 ho hem d’explicar molt b\u00e9. He posat aix\u00f2 de vendre l’empresa com una possible soluci\u00f3, i algun empresari ho haur\u00e0 vist com un insult. Pensem amb coneixement per\u00f2 sense emocions. Negociant”, aconsella.<\/p>\n

Finalment, a “Mantenint”, Nueno<\/strong> destaca el valor de la presencialitat en els negocis, malgrat l’avan\u00e7 imparable de la digitalitzaci\u00f3, de la qual cal prendre els millors recursos. “Si anem digitalitzant els processos empresarials, com les vendes, qu\u00e8 passa amb tota la capacitat negociadora dels venedors? Si un comprador descobreix que pot abaratir els costos log\u00edstics de la compra en una zona determinada on t\u00e9 molta capacitat log\u00edstica, com li explica aix\u00f2 a l’ordinador del seu prove\u00efdor?, o qu\u00e8 passa si un client descobreix que un altre client est\u00e0 molt proper i que poden fer un acord log\u00edstic que els abaratiria aquests costos?, \u00e9s clar que necessitem excel\u00b7lents inform\u00e0tics, per\u00f2 que no hem de perdre la capacitat negociadora prove\u00efdor-client i el seguiment de la compet\u00e8ncia i de l’aven\u00e7 tecnol\u00f2gic”, conclou.<\/p>\n

Tots els articles de Pedro Nueno a “La Vanguardia”<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno reflexiona sobre l’inici d’un nou curs convuls per a les empreses i la capacitat de sacrifici i negociaci\u00f3 cara a cara que necessiten aquests moments de crisi<\/p>\n","protected":false},"author":12,"featured_media":103743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-122219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEl cara a cara en temps de digitalitzaci\u00f3 i de crisi - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno, sobre l\u00b4inici d\u00b4un nou curs convuls per a les empreses i la capacitat de sacrifici i negociaci\u00f3 cara a cara, precisos davant la crisi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/el-cara-a-cara-en-temps-de-digitalitzacio-i-de-crisi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El cara a cara en temps de digitalitzaci\u00f3 i de crisi - 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