{"id":116319,"date":"2022-04-21T14:50:28","date_gmt":"2022-04-21T14:50:28","guid":{"rendered":"https:\/\/raed.academy\/?p=116319"},"modified":"2022-04-22T12:11:18","modified_gmt":"2022-04-22T12:11:18","slug":"barcelona-competeix-des-dun-dels-seus-grans-esdeveniments-per-la-qualitat-mediambiental","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/barcelona-competeix-des-dun-dels-seus-grans-esdeveniments-per-la-qualitat-mediambiental\/","title":{"rendered":"Barcelona competeix des d&#8217;un dels seus grans esdeveniments per la qualitat mediambiental"},"content":{"rendered":"<p><a href=\"https:\/\/raed.academy\/ca\/video-resum-de-lingres-com-academic-de-jose-maria-baldasano\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Jos\u00e9 Mar\u00eda Baldasano<\/strong><\/em><\/a>, catedr\u00e0tic d&#8217;Enginyeria Ambiental de la <strong>Universitat Polit\u00e8cnica de Catalunya<\/strong> i acad\u00e8mic de n\u00famero de la <strong>Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), va participar en la confer\u00e8ncia <strong>&#8220;Play for the Planet&#8221;<\/strong>, que es va celebrar el passat 22 d&#8217;abril al <strong>Reial Club de Tennis Barcelona 1899<\/strong> coincidint amb la celebraci\u00f3 del <strong>Barcelona Open Banc Sabadell-Trofeu Comte de God\u00f3<\/strong> de tenis, per abordar la sostenibilitat des de la ciutat i la relaci\u00f3 entre el m\u00f3n de l&#8217;esport i el seu entorn per aconseguir maximitzar el seu impacte positiu a nivells social, mediambiental i econ\u00f2mic.<\/p>\n<div id=\"attachment_96554\" style=\"width: 170px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-96554\" class=\"wp-image-96554\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2020\/11\/Jose-Maria-Baldasano.jpg\" alt=\"Jos\u00e9 Mar\u00eda Baldasano\" width=\"160\" height=\"241\" aria-describedby=\"caption-attachment-96554\" \/><p id=\"caption-attachment-96554\" class=\"wp-caption-text\">Dr. Jos\u00e9 Mar\u00eda Baldasano<\/p><\/div>\n<p>A l&#8217;esdeveniment van participar, juntament amb Baldasano, <strong>Josep Jordi Cambra<\/strong>, president Reial Club de Tennis Barcelona 1899; <strong>Xavier Pujol<\/strong>, CEO del torneig; <strong>Joan Ramon Riera Alemany<\/strong>, regidor del Districte de les Corts i d&#8217;Inf\u00e0ncia, Joventut i Gent Gran de l&#8217;Ajuntament de Barcelona i president de l&#8217;<strong>Institut Municipal de Persones amb Discapacitat<\/strong>; <strong>Irma Ventayol i Ceferino<\/strong>, directora de l&#8217;<strong>Oficina de Canvi Clim\u00e0tic, Sostenibilitat i Ecologia Urbana<\/strong> de l&#8217;Ajuntament de Barcelona; <strong>Jordi Portabella<\/strong>, director de sostenibilitat del <strong>Futbol Club Barcelona<\/strong>; <strong>Ignasi Cubi\u00f1\u00e0<\/strong>, president i cofundador de la firma <strong>Eco Intelligent Growth<\/strong>; <strong>Carles Vall\u00e8s Casademont<\/strong>, coordinador d&#8217;esdeveniments esportius de l&#8217;Ajuntament de Barcelona; <strong>Alexandre de Fr\u00edas Medina<\/strong>, Sustainability Manager de la <strong>Secretaria General<\/strong> de <strong>Danone<\/strong>; <strong>Mari\u00e0 Torrecilla Cirera<\/strong>, Product Manager de signatura automobil\u00edstica <strong>Cupra<\/strong>; <strong>Mark Epps<\/strong>, gerent de Comunicaci\u00f3 de l&#8217;<strong>ATP<\/strong>, i <strong>Juan Luis Pozo Calder\u00f3n<\/strong>, director de Sostenibilitat del <strong>Grup Global Omnium<\/strong>. L&#8217;acte va estar condu\u00eft per <strong>Albert Bosch Riera<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-116271\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2022\/04\/trofeo-Conde-de-Godo-dst.webp\" sizes=\"(max-width: 550px) 100vw, 550px\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2022\/04\/trofeo-Conde-de-Godo-dst.webp 550w, https:\/\/raed.academy\/wp-content\/uploads\/2022\/04\/trofeo-Conde-de-Godo-dst-440x264.webp 440w\" alt=\"\" width=\"550\" height=\"330\" \/>El llegendari torneig catal\u00e0 ha esdevingut el primer torneig de tenis de categoria ATP del m\u00f3n que certificar\u00e0 oficialment la petjada de carboni d&#8217;acord amb l&#8217;est\u00e0ndard internacional <strong>ISO 14064<\/strong>, amb un abast que abasta la totalitat del cicle de vida necessari per a la realitzaci\u00f3 d&#8217;un esdeveniment esportiu internacional d&#8217;aquesta dimensi\u00f3. Aix\u00ed mateix, posseeix el certificat <strong>ISO 20121<\/strong> de gesti\u00f3 d&#8217;esdeveniments sostenibles i ha estat reconegut per <strong>Barcelona Biosphere<\/strong> amb la distinci\u00f3 al comprom\u00eds per a la sostenibilitat tur\u00edstica de la ciutat.<\/p>\n<p>La petjada de carboni \u00e9s un instrument per determinar, avaluar i comunicar l&#8217;impacte d&#8217;una activitat sobre el canvi clim\u00e0tic. Un impacte derivat d&#8217;un model econ\u00f2mic basat en la generaci\u00f3 d&#8217;energia, mat\u00e8ries, recursos i serveis a partir del consum de combustibles f\u00f2ssils, que es considera la principal causa que est\u00e0 donant lloc al canvi clim\u00e0tic.<\/p>\n<p>Per al c\u00e0lcul de la petjada de carboni, el torneig comptar\u00e0 amb el suport de Global Omnium, companyia l\u00edder nacional en la gesti\u00f3 del cicle integral de l&#8217;aigua, que mesurar\u00e0 totes les emissions generades, directament i indirectament, pel torneig. Aix\u00f2 implica els consums energ\u00e8tics, gesti\u00f3 de residus, c\u00e0tering, trasllats de jugadors, p\u00fablic&#8230; Per la seva banda, <strong>Aenor<\/strong>, entitat l\u00edder de certificaci\u00f3 a Espanya, realitzar\u00e0 la verificaci\u00f3 d&#8217;aquesta petjada de carboni. D&#8217;aquesta manera, assegurar\u00e0 de manera independent que la declaraci\u00f3 efectuada sobre les emissions de gasos amb efecte d&#8217;hivernacle \u00e9s completa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Mar\u00eda Baldasano aborda la relaci\u00f3 entre el m\u00f3n de l&#8217;esport i el seu entorn a &#8220;Play for the Planet&#8221;, coincidint amb la celebraci\u00f3 del Barcelona Open Banc Sabadell-Trofeu Comte de God\u00f3 de tennis<\/p>\n","protected":false},"author":12,"featured_media":116272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233,310],"tags":[],"class_list":["post-116319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","category-medi-ambient","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barcelona competeix des d&#039;un dels seus grans esdeveniments per la qualitat mediambiental - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Jos\u00e9 M. Baldasano aborda, a &quot;Play for the Planet&quot;, la sostenibilitat des de la ciutat i la relaci\u00f3 entre el m\u00f3n de l&#039;esport i el seu entorn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/barcelona-competeix-des-dun-dels-seus-grans-esdeveniments-per-la-qualitat-mediambiental\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona competeix des d&#039;un dels seus grans esdeveniments per la qualitat mediambiental - Reial Acad\u00e8mia Europea de Doctors\" \/>\n<meta property=\"og:description\" content=\"Jos\u00e9 M. 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