{"id":113532,"date":"2022-02-25T10:09:33","date_gmt":"2022-02-25T10:09:33","guid":{"rendered":"https:\/\/raed.academy\/?p=113532"},"modified":"2022-02-27T18:53:16","modified_gmt":"2022-02-27T18:53:16","slug":"noves-i-velles-formules-per-gestionar-un-futur-de-canvi","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/noves-i-velles-formules-per-gestionar-un-futur-de-canvi\/","title":{"rendered":"Noves i velles f\u00f3rmules per gestionar un futur de canvi"},"content":{"rendered":"

Pedro Nueno<\/em><\/strong><\/a>
\nTitular de la C\u00e0tedra Fundaci\u00f3 Bertr\u00e1n d’Iniciativa Empresarial de l’Escola de Negocis IESE-Universitat de Navarra, president de l’Escola de Negocis Internacional Xina-Europa i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors- Barcelona 1914 (RAED)<\/em><\/p>\n

Articles publicats al diari “La Vanguardia” el 23 i 30 de gener i 6 de febrer del 2022<\/em><\/p>\n

\"\"Pedro Nueno<\/em><\/strong><\/a>, professor de l’escola de negocis IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> (Ceibs) i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), reflexiona sobre les oportunitats que ofereix la recuperaci\u00f3 econ\u00f2mica despr\u00e9s de la pand\u00e8mia i les noves i velles formes de fer negocis, amb la correcci\u00f3 pol\u00edtica com un nou llast als articles “Cargando”<\/strong>, “Eligiendo”<\/strong> i “Prestigiando”<\/strong>, que ha anat publicant al diari “La Vanguardia”<\/strong> entre els passats 23 de gener i 6 de febrer del 2022.<\/p>\n

A “Cargando”, l’acad\u00e8mic reflexiona sobre la realitat del cotxe el\u00e8ctric, el seu futur i el pragmatisme dels fabricants davant de les mostres de bonisme i una v\u00e0cua legislaci\u00f3 que ofereixen alguns governs. “Els cotxes duren molts anys, la mitjana \u00e9s de 13 o 14. Per tant, encara que els el\u00e8ctrics es vagin venent, al mercat tenen molt poca participaci\u00f3 i per a estona. Si jo fos un fabricant de cotxes alemany, per exemple (no s\u00e9 si n’hi ha algun) i tingu\u00e9s algunes f\u00e0briques fora, de moment fabricaria alguns cotxes el\u00e8ctrics, per\u00f2 fora d’Alemanya, en f\u00e0briques que si el tema no va, pogu\u00e9s tancar. Si el tema an\u00e9s b\u00e9 ja m’enduria la fabricaci\u00f3 a Alemanya”, assenyala amb sorna.<\/p>\n

\"Dr.

Dr. Pedro Nueno<\/p><\/div>\n

Per la seva banda, a “Eligiendo” parla des de l’experi\u00e8ncia sobre la promoci\u00f3 a c\u00e0rrecs de responsabilitat a l’empresa a dones o representants de minories \u00e8tniques m\u00e9s enll\u00e0 de la seva compet\u00e8ncia professional. “En el fons de capital risc que se’m va acudir crear fa m\u00e9s de 20 anys dins de la meva escola, l’IESE, i que la direcci\u00f3 em va recolzar, totes les persones que l’han dirigit han estat dones. Quan vaig llan\u00e7ar el programa m\u00e0ster al meu escola de la Xina, va ser una dona qui es va fer c\u00e0rrec, i quan vam llan\u00e7ar un campus a Zuric, va ser una professora xinesa, molt internacional, qui va anar a viure a Zuric un bon temps, per\u00f2 mai no es va triar una dona per ser dona. Es va triar el millor candidat entre els disponibles. I aquesta \u00e9s la meva recomanaci\u00f3. Ser home o dona no ha de ser un criteri per triar un directiu o un professor. El curr\u00edculum \u00e9s el que importa. L’experi\u00e8ncia, la preparaci\u00f3, la disponibilitat a fer b\u00e9 la feina amb l’esfor\u00e7 que requereixi”, afirma amb rotunditat.<\/p>\n

Finalment, a “Prestigiando”, Nueno<\/strong> reflexiona sobre la import\u00e0ncia de la sinceritat i el bon fer en la gesti\u00f3 empresarial. Fins i tot quan les decisions que es prenguin suposin una pr\u00e0ctica poc comuna o un benefici per a un competidor si aix\u00f2 comporta un benefici per a la pr\u00f2pia empresa. Per aix\u00f2, inicia la seva argumentaci\u00f3 amb un curi\u00f3s i revelador exemple personal: “Un col\u00b7lega em recordava quan aquesta era l’\u00faltima frase de les meves classes: ‘Cal fer les coses b\u00e9, per \u00e8tica, i perqu\u00e8 si no ho fem b\u00e9 ho sabr\u00e0 tot el m\u00f3n, perqu\u00e8 la confidencialitat no existeix’. Havia arribat a contractar un actor que es disfressava de gu\u00e0rdia civil i quan jo deia que la confidencialitat no existeix, entrava a la classe, m’emmanillava i deia cridant: ‘Professor, ens n’hem assabentat de tot. Acabeu la classe i a la pres\u00f3’. La meva idea era que si un dia els proposessin alguna cosa incorrecta recordessin aquella classe”.<\/p>\n

Llegiu “Cargando”<\/a><\/h3>\n

Llegiu “Eligiendo”<\/a><\/h3>\n

Llegiu “Prestigiando”<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno, sobre les oportunitats que ofereix la recuperaci\u00f3 econ\u00f2mica despr\u00e9s de la pand\u00e8mia i les noves i velles maneres de fer negocis, amb la correcci\u00f3 pol\u00edtica com un nou llast<\/p>\n","protected":false},"author":12,"featured_media":96580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,304,274,275],"tags":[],"class_list":["post-113532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-economia-i-politica-ca","category-economia-i-politica","category-educacio-etica-i-valors","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nNoves i velles f\u00f3rmules per gestionar un futur de canvi - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno, sobre les oportunitats que ofereix la recuperaci\u00f3 econ\u00f2mica despr\u00e9s de la pand\u00e8mia i les noves i velles maneres de fer negocis, amb la correcci\u00f3 pol\u00edtica com un nou llast\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/noves-i-velles-formules-per-gestionar-un-futur-de-canvi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noves i velles f\u00f3rmules per gestionar un futur de canvi - 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