{"id":105543,"date":"2021-09-03T15:14:14","date_gmt":"2021-09-03T15:14:14","guid":{"rendered":"https:\/\/raed.academy\/?p=105543"},"modified":"2021-09-05T12:43:28","modified_gmt":"2021-09-05T12:43:28","slug":"la-confianca-en-lesser-huma-com-a-clau-de-la-recuperacio","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/la-confianca-en-lesser-huma-com-a-clau-de-la-recuperacio\/","title":{"rendered":"La confian\u00e7a en l’\u00e9sser hum\u00e0 com a clau de la recuperaci\u00f3"},"content":{"rendered":"

Pedro Nueno<\/em><\/strong><\/a>
\nTitular de la C\u00e0tedra Fundaci\u00f3 Bertr\u00e1n d’Iniciativa Empresarial de l’Escola de Negocis IESE-Universitat de Navarra, president de l’Escola de Negocis Internacional Xina-Europa i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors- Barcelona 1914 (RAED)<\/em><\/p>\n

Articles publicats al diari “La Vanguardia” el 8, 16, i 23 d’agost de 2021<\/em><\/p>\n

\"\"Pedro Nueno<\/em><\/strong><\/a>, professor de l’escola de negocis IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), reflexiona sobre la actualitat econ\u00f2mica i els reptes de el nou curs pol\u00edtic en els articles “Reaccionando”<\/strong>, “Facilitando”<\/strong> i “Volviendo”<\/strong>, que ha anat publicant en el diari “La Vanguardia”<\/strong> entre els passats 8 i 23 d’agost.<\/p>\n

A “Reaccionando”, l’acad\u00e8mic de la RAED posa com a exemple el cam\u00ed de la recuperaci\u00f3 que han empr\u00e8s els Estats Units, des de la ind\u00fastria convencional, refor\u00e7ada amb la innovaci\u00f3 estrangera, a la formaci\u00f3 cont\u00ednua de directius en les m\u00e9s prestigioses escoles de negocis de pa\u00eds. Sense oblidar el que aqu\u00ed sembla un tab\u00fa: l’activitat laboral m\u00e9s enll\u00e0 de l’edat de jubilaci\u00f3 per millorar la productivitat.<\/p>\n

“El m\u00e9s normal all\u00e0 \u00e9s que si un empleat fa molt b\u00e9 la seva feina segueixi treballant m\u00e9s enll\u00e0 de l’edat de jubilaci\u00f3. Moltes revistes del sector presenten a aquestes persones i la seva excel\u00b7l\u00e8ncia professional, com \u00e9s el cas del senyor Max Selvey<\/strong>, treballant a la Ford<\/strong> i amb m\u00e9s de 90 anys. Alguna vegada m’he referit a la publicitat feta per McDonald’s<\/strong> de la seva empleada Loraine Maurer<\/strong>, amb 95 anys i considerada una de les empleades amb m\u00e9s i millor activitat. \u00c9s molt freq\u00fcent que les associacions tri\u00efn anualment als seus millors membres amb 25 o 50 anys treballant al sector, els premi\u00efn i aix\u00f2 sigui ben recollit pels mitjans. Molts dels que reben aquest premi tenen m\u00e9s de 80 anys d’edat”, explica.<\/p>\n

A “Facilitando”, Nueno reflexiona sobre els entrebancs que ha patit el progr\u00e9s al llarg del segle XX, tot i que aventura un futur prometedor gr\u00e0cies al millor actiu de les empreses i la societat: els seus professionals. “Aquests aspirants a directius s\u00f3n treballadors, intel\u00b7ligents, s’imposen la responsabilitat de preparar-se m\u00e9s, estan totalment digitalitzats, molts tamb\u00e9 estan internacionalitzats, parlen angl\u00e8s, han estat algun temps en alguna filial de la seva empresa pel m\u00f3n, s\u00f3n molt millors que els joves de la meva generaci\u00f3. A m\u00e9s, el comportament \u00e8tic va creixent perqu\u00e8 avui pr\u00e0cticament s’han eliminat les comissions ocultes per aconseguir avantatges, els pagaments a pol\u00edtics per assegurar permisos, vendes al sector p\u00fablic, finan\u00e7ament o d’altres trampes”, assenyala.<\/p>\n

Finalment, a “Volviendo”, l’acad\u00e8mic reflexiona sobre el nou curs escolar i la necessitat de recuperar, ni que sigui de forma parcial, la presencialitat i el contacte hum\u00e0, d’on assegura que surten molts dels grans projectes que mouen el m\u00f3n . “Despr\u00e9s de molts anys com a professor de directius, molts m’han explicat les idees que van treure d’un programa i que els van permetre millorar la seva activitat empresarial de forma rellevant, fins a projectes nous que van emprendre amb companys del seu programa amb els que de tant en tant quedaven per dinar o per sopar”, recorda.<\/p>\n

 <\/p>\n

Llegiu “Reaccionando”<\/a><\/h2>\n

Llegiu “Facilitando”<\/a><\/h2>\n

Llegiu “Volviendo”<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno sobre l’actualitat econ\u00f2mica, els reptes del nou curs pol\u00edtic i el cam\u00ed de la recuperaci\u00f3 que ha empr\u00e8s Estats Units<\/p>\n","protected":false},"author":12,"featured_media":105569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,304,274,233,275],"tags":[],"class_list":["post-105543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-economia-i-politica-ca","category-economia-i-politica","category-economiques-i-empresarials","category-educacio-etica-i-valors","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa confian\u00e7a en l'\u00e9sser hum\u00e0 com a clau de la recuperaci\u00f3 - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno sobre l'actualitat econ\u00f2mica, els reptes del nou curs pol\u00edtic i el cam\u00ed de la recuperaci\u00f3 que ha empr\u00e8s Estats Units\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/la-confianca-en-lesser-huma-com-a-clau-de-la-recuperacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La confian\u00e7a en l'\u00e9sser hum\u00e0 com a clau de la recuperaci\u00f3 - 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