{"id":105492,"date":"2021-09-03T08:51:38","date_gmt":"2021-09-03T08:51:38","guid":{"rendered":"https:\/\/raed.academy\/?p=105492"},"modified":"2021-09-05T16:01:38","modified_gmt":"2021-09-05T16:01:38","slug":"la-diversitat-com-a-valor-empresarial","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/la-diversitat-com-a-valor-empresarial\/","title":{"rendered":"La diversitat com a valor empresarial"},"content":{"rendered":"

Myrtha B. Casanova<\/em><\/strong>
\nEmpres\u00e0ria, fundadora de l’Institut Europeu per a la Gesti\u00f3 de la Diversitat i de la plataforma Artistes Diversos i col\u00b7laboradora habitual de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n

\"portadaMyrtha B. Casanova<\/strong>, fundadora de l’Institut Europeu per a la Gesti\u00f3 de la Diversitat<\/strong> i de la plataforma Artistes Diversos<\/strong> i col\u00b7laboradora habitual de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), presenta el llibre “El poder de la diferencia”<\/strong> (LID ), en el qual analitza el valor de la diversitat com a element competitiu dins del m\u00f3n de l’empresa. L’obra compta amb el suport de la Reial Acad\u00e8mia i inclou una ressenya del president de la Junta de Govern<\/strong>, Alfredo Rocafort<\/strong><\/em><\/a>.<\/p>\n

\"Myrtha

Dra. Myrtha B. Casanova<\/p><\/div>\n

“La diversitat \u00e9s la mateixa naturalesa de la humanitat. Acceptar que les persones s\u00f3n diverses i gestionar efica\u00e7ment les seves difer\u00e8ncies \u00e9s imperatiu per al progr\u00e9s social, econ\u00f2mic i legal. Per\u00f2, a m\u00e9s, la gesti\u00f3 de la inclusi\u00f3 de la diversitat s’ha convertit en un valor estrat\u00e8gic fonamental per a les organitzacions. La tecnologia encongeix el m\u00f3n i genera una comunitat global de persones diverses (empleats, clients, prove\u00efdors…) amb interessos diferents, cultures diferents i aptituds i actituds diferents. Implementar pol\u00edtiques d’inclusi\u00f3 que responen a objectius comuns que els uneixen impulsa la innovaci\u00f3 i genera efic\u00e0cia en el compte de resultats de l’organitzaci\u00f3, el que la converteix en sostenible, tot i operar en entorns complexos i r\u00e0pidament canviants”, s’assenyala en la introducci\u00f3 del llibre.<\/p>\n

Casanova explica com gestionar aquesta for\u00e7a laboral diversa per convertir-la en el recurs m\u00e9s valu\u00f3s de l’organitzaci\u00f3 i com ho estan fent empreses de refer\u00e8ncia en l\u2019\u00e0mbit local i global. Les bones pr\u00e0ctiques, a m\u00e9s, il\u00b7lustren aquest estudi. A trav\u00e9s de les seves p\u00e0gines, l’autora convida a abra\u00e7ar la diversitat i la interculturalitat, no nom\u00e9s com a estrat\u00e8gia i com a forma de treball, sin\u00f3 tamb\u00e9 com a forma de vida cap a un futur encara per descobrir. Perqu\u00e8 la for\u00e7a de la difer\u00e8ncia treballi a favor i no en contra.<\/p>\n

“Des del m\u00f3n acad\u00e8mic volem impulsar la investigaci\u00f3 sobre l’aplicaci\u00f3 de pol\u00edtiques d’inclusi\u00f3 a tota mena d’organitzacions. Nom\u00e9s analitzant els reptes, valorant els avantatges i difonent els resultats aconseguirem que les empreses i les institucions apostin per la diversitat com a estrat\u00e8gia competitiva. Per aix\u00f2, ‘El poder de la difer\u00e8ncia’ est\u00e0 destinat a convertir-se en un llibre de refer\u00e8ncia per a les empreses i la humanitat”, assenyala Rocafort sobre l’obra.<\/p>\n

Casanova va participar fa en el debat que la Reial Acad\u00e8mia va celebrar el 8 de mar\u00e7 del 2018, coincidint amb la celebraci\u00f3 del Dia Internacional de la Dona<\/strong>, sota el tema “Dones que canvien el m\u00f3n”<\/strong>, al costat de les acad\u00e8miques de n\u00famero Rosmarie Cammany<\/strong><\/em><\/a>, Maria \u00c0ngels Calvo<\/strong><\/em><\/a> i Sonia Fern\u00e1ndez Vidal<\/strong><\/em><\/a> i la diplom\u00e0tica i consultora empresarial Pollyanna Nethersole<\/strong>. La sessi\u00f3 va ser moderada per l’acad\u00e8mica corresponent Cecilia Kindel\u00e1n<\/strong><\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Myrtha B. Casanova presenta el llibre “El poder de la diferencia”, en el qual analitza el valor de la diversitat com a element competitiu en el m\u00f3n de l’empresa<\/p>\n","protected":false},"author":12,"featured_media":105611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-105492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economiques-i-empresarials","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa diversitat com a valor empresarial - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Myrtha B. 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