{"id":104046,"date":"2021-06-25T17:24:30","date_gmt":"2021-06-25T17:24:30","guid":{"rendered":"https:\/\/raed.academy\/?p=104046"},"modified":"2021-06-26T14:24:00","modified_gmt":"2021-06-26T14:24:00","slug":"els-exemples-de-la-xina-i-els-estats-units-per-reactivar-leconomia","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/els-exemples-de-la-xina-i-els-estats-units-per-reactivar-leconomia\/","title":{"rendered":"Els exemples de la Xina i els Estats Units per reactivar l’economia"},"content":{"rendered":"

Pedro Nueno<\/em><\/strong><\/a>
\nTitular de la C\u00e0tedra Fundaci\u00f3 Bertr\u00e1n d’Iniciativa Empresarial de l’Escola de Negocis IESE-Universitat de Navarra, president de l’Escola de Negocis Internacional Xina-Europa i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n

Articles publicats al diari “La Vanguardia” el 16, 23 i 30 de maig del 2021<\/em><\/p>\n

Pedro Nueno<\/em><\/strong><\/a>, professor d’IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials<\/strong> de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), reflexiona sobre l’actualitat des d’una mirada morda\u00e7 i una severa experi\u00e8ncia als articles “Infravalorando”<\/strong>, “Conduciendo”<\/strong> i “Recordando”<\/strong>, que ha anat publicant al diari “La Vanguardia”<\/strong> entre els passats 16 i 30 de maig.<\/p>\n

\"Dr.

Dr. Pedro Nueno<\/p><\/div>\n

A “infravalorando” aborda els prejudicis m\u00e9s estesos sobre la Xina i el seu model de coneixement i de progr\u00e9s, aix\u00ed com el tracte de desigual d’Occident cap a les seves empreses, amb l’exemple del boicot de la Casa Blanca a una de les seves empreses emblema en tecnologia, Huawei<\/strong>, quan les grans empreses occidentals no nom\u00e9s no troben barreres a la Xina, sin\u00f3 que hi fan bons negocis en un mercat pr\u00e0cticament sense l\u00edmits. “Vivim en una economia global, i la velocitat de la gesti\u00f3 puja amb la innovaci\u00f3 i la digitalitzaci\u00f3. El gran mercat xin\u00e8s facilita el desenvolupament d’empreses capaces de sortir al m\u00f3n i en veurem m\u00e9s. En lloc de criticar-lo, formem millor els nostres directius. Si tenim bons productes i processos, portem-los a la Xina, i si no, siguem els facilitadors de la seva entrada i desenvolupament a Europa. Per\u00f2 deixem de criticar-los. Poden ser la nostra soluci\u00f3 per al futur. Els hem de valorar”, assenyala.<\/p>\n

A “Conduciendo”, l’acad\u00e8mic de la RAED valora l’excel\u00b7lent salut del mercat automobil\u00edstic als Estats Units, fonamentat en bon part en el bon fer dels concessionaris a l’hora de comercialitzar els vehicles, fruit de la formaci\u00f3 dels seus empleats. Un extrem que a Europa pr\u00e0cticament no es t\u00e9 en compte, per\u00f2 que pot marcar el desenvolupament del mercat de vehicles el\u00e8ctrics. “L’impacte de la formaci\u00f3 \u00e9s positiu i sembla que els empleats dels concessionaris amb formaci\u00f3 s\u00f3n m\u00e9s estables tot i el creixement d’oportunitats per als millor preparats. Si saben que la xarxa de concessionaris en la qual treballen envia cada any a alguns empleats a bons cursos, tenen paci\u00e8ncia per esperar que els toqui i, en el fons, pensen que amb aix\u00f2 milloraran el seu valor laboral al mercat. Molts valoren aquesta formaci\u00f3, per\u00f2 tamb\u00e9 la possibilitat de coincidir uns dies amb col\u00b7legues d’altres concessionaris i comentar amb ells com veuen el sector, les marques, etc\u00e8tera”, explica Nueno<\/strong>.<\/p>\n

\"\"Finalment, a “Recordando”, rememora una sessi\u00f3 que ell mateix va organitzar a IESE per posar en relleu l’exemple de l’aeroport de Boston quan, sota la direcci\u00f3 de John Quelch<\/strong>, el convidat estrella, va saber independitzar-se de l’aeroport JFK de Nova York per comptar amb els seus propis vols directes. Una aposta que va disparar l’inter\u00e8s per Boston de molts viatgers professionals, d’estudis o d’oci, i que suposa un excel\u00b7lent exemple per a Barcelona. “Quelch<\/strong> va descobrir que les decisions sobre els vols les prenia l’aeroport de Nova York. Boston tenia poques connexions internacionals. Per anar de Boston a Londres hi havia molts vols de Boston a Nova York i des de Nova York hi havia diversos vols a Londres. Per\u00f2 a John Quelch<\/strong> li semblava que a les empreses, universitats i hospitals de Boston els convenien els vols directes a Londres, Par\u00eds, Barcelona, \u200b\u200bMunic, Zuric, Madrid, etc\u00e8tera. Aix\u00f2 estimularia m\u00e9s despla\u00e7aments i no perjudicaria l’aeroport JFK de Nova York. Li va costar poder ‘independitzar’ les decisions de vols des de Boston, per\u00f2 ho va aconseguir. El seg\u00fcent pas va ser negociar amb les aerol\u00ednies. Quelch<\/strong> ens va explicar que va costar conv\u00e8ncer-les, per\u00f2 quan van acceptar fer la prova van veure que ell tenia ra\u00f3”, conclou.<\/p>\n

 <\/p>\n

Llegiu “Infravalorando”<\/a><\/h2>\n

Llegiu “Conduciendo”<\/a><\/h2>\n

Llegiu “Recordando”<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno reflexiona sobre l’actualitat des d’una mirada morda\u00e7 i una severa experi\u00e8ncia en els articles “infravalorant”, “Conduint” i “Recordant”<\/p>\n","protected":false},"author":12,"featured_media":104072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,274],"tags":[],"class_list":["post-104046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-economia-i-politica","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEls exemples de la Xina i els Estats Units per reactivar l'economia - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno reflexiona sobre l'actualitat des d'una mirada morda\u00e7 i una severa experi\u00e8ncia en els articles "infravalorant", "Conduint" i "Recordant"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/els-exemples-de-la-xina-i-els-estats-units-per-reactivar-leconomia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els exemples de la Xina i els Estats Units per reactivar l'economia - 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