{"id":102460,"date":"2021-05-06T09:36:54","date_gmt":"2021-05-06T09:36:54","guid":{"rendered":"https:\/\/raed.academy\/?p=102460"},"modified":"2021-05-07T09:05:35","modified_gmt":"2021-05-07T09:05:35","slug":"les-grans-oportunitats-de-leconomia-verda","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/les-grans-oportunitats-de-leconomia-verda\/","title":{"rendered":"Les grans oportunitats de l&#8217;economia verda"},"content":{"rendered":"<p><a href=\"https:\/\/raed.academy\/ca\/academics\/dra-cecilia-kindelan-amorrich\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Cecilia Kindel\u00e1n<\/em><\/strong><\/a><br \/>\n<em>Professora de la Universitat de Barcelona i acad\u00e8mica corresponent de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-102532\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2021\/05\/economia-verde-dst.jpg\" alt=\"\" width=\"400\" height=\"240\" data-attachment-id=\"102532\" data-permalink=\"https:\/\/raed.academy\/las-grandes-oportunidades-de-la-economia-verde\/economia-verde-dst\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2021\/05\/economia-verde-dst.jpg\" data-orig-size=\"400,240\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"economia-verde-dst\" data-image-description=\"\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2021\/05\/economia-verde-dst.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2021\/05\/economia-verde-dst.jpg\" \/><a href=\"https:\/\/raed.academy\/ca\/academics\/dra-cecilia-kindelan-amorrich\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Cecilia Kindel\u00e1n<\/em><\/strong><\/a>, ex-directora associada de l&#8217;MBA d&#8217;<strong>IESE Business School<\/strong> i ex.directora del seu programa d&#8217;intercanvi internacional, professora de la <strong>Universitat de Barcelona<\/strong> i acad\u00e8mica corresponent de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED), va liderar el passat 22 d&#8217;abril una nova sessi\u00f3 de la s\u00e8rie de confer\u00e8ncies i debats <strong>&#8220;Tribu de los Influyentes&#8221;<\/strong>, d&#8217;<strong>Ubbiquo Global<\/strong>, una escola de negocis situada als Estats Units i amb seus a Hispanoam\u00e8rica (Argentina), Europa (Espanya), \u00c0frica (Marroc) i \u00c0sia (Xina). En aquesta ocasi\u00f3, coincidint amb el <strong>Dia de la Terra<\/strong>, el reconegut estratega internacional <strong>Juan Verde<\/strong> va fer una masterclass sota el t\u00edtol <strong>&#8220;Oportunidades de innovaci\u00f3n a trav\u00e9s de la econom\u00eda verde&#8221;<\/strong>.<\/p>\n<p>El ponent va iniciar la seva intervenci\u00f3 assenyalant la falsedat del postulat que d\u00f3na a triar entre el desenvolupament econ\u00f2mic i la protecci\u00f3 del planeta. &#8220;Els plans de reconstrucci\u00f3 despr\u00e9s de la pand\u00e8mia seran una oportunitat per fer les coses millor i crearan grans oportunitats de negoci i inversi\u00f3 per a les empreses, institucions, governs i emprenedors. Cal una recuperaci\u00f3 econ\u00f2mica basada en la sostenibilitat perqu\u00e8 el model econ\u00f2mic del segle XX est\u00e0 obsolet. No t\u00e9 sentit apostar per un model basat en la infraestructura del segle passat. Per assolir el repte de zero emissions de carboni ser\u00e0 necessari un alt nivell d&#8217;inversi\u00f3 en tecnologia i innovaci\u00f3&#8221;, va destacar Verde en la seva classe.<\/p>\n<div id=\"attachment_42935\" style=\"width: 411px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42935\" class=\"wp-image-42935\" src=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/03\/debate-mujeres-que-cambian-el-mundo-1-Cecilia-Kindelan.jpg\" sizes=\"(max-width: 401px) 100vw, 401px\" srcset=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/03\/debate-mujeres-que-cambian-el-mundo-1-Cecilia-Kindelan.jpg 800w, https:\/\/raed.academy\/wp-content\/uploads\/2018\/03\/debate-mujeres-que-cambian-el-mundo-1-Cecilia-Kindelan-768x512.jpg 768w\" alt=\"Dra. Cecilia Kindelan\" width=\"401\" height=\"267\" aria-describedby=\"caption-attachment-42935\" data-attachment-id=\"42935\" data-permalink=\"https:\/\/raed.academy\/modelar-la-vida-con-las-palabras-lenguaje-positivo\/debate-mujeres-que-cambian-el-mundo-1-cecilia-kindelan\/\" data-orig-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/03\/debate-mujeres-que-cambian-el-mundo-1-Cecilia-Kindelan.jpg\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"debate-mujeres-que-cambian-el-mundo-1-Cecilia-Kindelan\" data-image-description=\"&lt;p&gt;Dra. Cecilia Kindelan, en el debate \u00abMujeres que cambian el mundo\u00bb, organizado por la RAED&lt;\/p&gt;\" data-medium-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/03\/debate-mujeres-que-cambian-el-mundo-1-Cecilia-Kindelan.jpg\" data-large-file=\"https:\/\/raed.academy\/wp-content\/uploads\/2018\/03\/debate-mujeres-que-cambian-el-mundo-1-Cecilia-Kindelan.jpg\" \/><p id=\"caption-attachment-42935\" class=\"wp-caption-text\">Dra. Cecilia Kindel\u00e1n<\/p><\/div>\n<p>La sessi\u00f3 va establir una s\u00e8rie d&#8217;indicadors sobre economia verda que, en opini\u00f3 del ponent, han arribat per quedar-s&#8217;hi, com els denominats bons verds, incentivats per organitzacions internacionals com ara el <strong>Banc Interameric\u00e0 de Desenvolupament<\/strong>, per finan\u00e7ar projectes sostenibles a unes condicions molt atractives, o el lideratge del sector privat en aquestes accions sostenibles. Com a exemple, Verde va destacar com al gener del 2021, el CEO de <strong>BlackRock<\/strong>, principal fons d&#8217;inversi\u00f3 internacional, va anunciar que incorporaria el criteri de sostenibilitat a totes les seves inversions. Segons la revista especialitzada <strong>&#8220;Business Insider&#8221;<\/strong>, BlackRock va perdre 90.000 milions de d\u00f2lars en 10 anys per invertir en combustibles f\u00f2ssils i ignorar tend\u00e8ncies. Com a conseq\u00fc\u00e8ncia d&#8217;aquest anunci altres fons han comen\u00e7at a seguir aquesta pr\u00e0ctica sostenible.<\/p>\n<p>Quant als h\u00e0bits de consum de la societat, Verde va destacar que el 92% dels consumidors valoren la sostenibilitat, el 44% castigarien a empreses irresponsables des del punt de vista de la sostenibilitat, el 53% estan disposats a pagar un 10 % m\u00e9s del preu si compten amb la garantia que l&#8217;empresa \u00e9s sostenible. Aix\u00ed mateix, els votants tamb\u00e9 compensaran a partits pol\u00edtics responsables amb el medi ambient. &#8220;L&#8217;empresa que sigui sostenible ser\u00e0 m\u00e9s competitiva: els bons verds suposen un finan\u00e7ament m\u00e9s barat per a les empreses i ser ecol\u00f2gic requereix innovar el que ens permet millorar els processos. Dels 10 riscos als quals s&#8217;enfronta la humanitat, sis estan relacionats amb la sostenibilitat. Cal generar un ecosistema basat en la idea d&#8217;innovaci\u00f3: un ecosistema m\u00e9s responsable en el qual tots hi guanyem: les persones, el planeta i els empresaris obtenint benefici del seu negoci&#8221;, va concloure Verde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cecilia Kindel\u00e1n lidera una nova sessi\u00f3 de la s\u00e8rie de confer\u00e8ncies i debats &#8220;Tribu de los Influyentes&#8221;, de Ubbiquo Global. En aquesta ocasi\u00f3, el reconegut estratega internacional Juan Verde va realitzar la masterclass &#8220;Oportunidades de innovaci\u00f3n a trav\u00e9s de la econom\u00eda verde&#8221;<\/p>\n","protected":false},"author":12,"featured_media":102533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[304,310],"tags":[],"class_list":["post-102460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-i-politica-ca","category-medi-ambient","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les grans oportunitats de l&#039;economia verda - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Cecilia Kindel\u00e1n, lidera una nova sessi\u00f3 de la s\u00e8rie de confer\u00e8ncies i debats &quot;Tribu de los Influyentes&quot;, de Ubbiquo Global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/les-grans-oportunitats-de-leconomia-verda\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les grans oportunitats de l&#039;economia verda - 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