{"id":102328,"date":"2021-04-30T05:13:41","date_gmt":"2021-04-30T05:13:41","guid":{"rendered":"https:\/\/raed.academy\/?p=102328"},"modified":"2021-05-01T10:48:54","modified_gmt":"2021-05-01T10:48:54","slug":"una-recuperacio-guiada-pel-consens-i-els-valors-pedro-nueno","status":"publish","type":"post","link":"https:\/\/raed.academy\/ca\/una-recuperacio-guiada-pel-consens-i-els-valors-pedro-nueno\/","title":{"rendered":"Una recuperaci\u00f3 guiada pel consens i els valors"},"content":{"rendered":"

Pedro Nueno<\/em><\/strong><\/a>
\nTitular de la C\u00e0tedra Fundaci\u00f3 Bertr\u00e1n d’Iniciativa Empresarial de l’Escola de Negocis IESE-Universitat de Navarra, president de l’Escola de Negocis Internacional Xina-Europa i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914 (RAED)<\/em><\/p>\n

Articles publicats al diari “La Vanguardia” el 4, 11 i 19 d’abril del 2021<\/em><\/p>\n

\"Dr.

Dr. Pedro Nueno<\/p><\/div>\n

Pedro Nueno<\/em><\/strong><\/a>, professor d’IESE-Universitat de Navarra<\/strong>, president de l’Escola de Negocis Internacional Xina-Europa<\/strong> i acad\u00e8mic de n\u00famero i president de la Secci\u00f3 de Ci\u00e8ncies Socials<\/strong> de la Reial Acad\u00e8mia Europea de Doctors-Barcelona 1914<\/strong> (RAED), aborda les debilitats que afronta Catalunya en el cam\u00ed de la recuperaci\u00f3 i s’atura en un conegut i reeixit exemple d’emprenedoria als articles “Conduciendo”<\/strong>, “Escuchando”<\/strong> i “Construyendo”<\/strong>, que ha anat publicant en el diari “La Vanguardia”<\/strong> entre els passats 4 i 19 d’abril.<\/p>\n

A “Conduciendo”, l’acad\u00e8mic es felicita per la recuperaci\u00f3 de l’important sector automobil\u00edstic, principal activitat industrial internacional, de la m\u00e0 del lideratge femen\u00ed. “Sembla que el sector s’est\u00e0 recuperant despr\u00e9s de l’aturada creada per la Covid. Les empreses estan dissenyant les seves estrat\u00e8gies per al futur. La majoria juguen a totes les cartes i tracten d’estar a el dia amb cotxes el\u00e8ctrics, h\u00edbrids o de combustible, mentre els seus responsables de m\u00e0rqueting (moltes s\u00f3n dones), tracten de seguir molt de prop els mercats, l’impacte en ells d’infraestructures, subvencions, millores del producte amb noves tecnologies, utilitzaci\u00f3 d’altres materials…”, assenyala.<\/p>\n

D’altra banda, a “Escuchando”, Nueno<\/strong> albira un futur de grans oportunitats, similar al que molts com ell van apuntar a la d\u00e8cada dels 80. Toti que per a aix\u00f2 \u00e9s indispensable el consens, la cultura empresarial i, sobretot, una realitat on la pol\u00edtica vagi de la m\u00e0 de l’economia.<\/p>\n

\"\"“\u00c9s important millorar la nostra cultura empresarial. Per\u00f2 no \u00e9s l’\u00fanica q\u00fcesti\u00f3: necessitem un entorn, creat per pol\u00edtics, que no posi cont\u00ednuament barreres als empresaris, canvi\u00ef les regulacions i compliqui la vida. Hi ha oportunitats de tot tipus: si Llatinoam\u00e8rica ho va ser als 80, \u00c0frica ho pot ser des de ja. Tenim la digitalitzaci\u00f3, la venda en l\u00ednia, la robotitzaci\u00f3, la ciutat intel\u00b7ligent, els cotxes h\u00edbrids, els aven\u00e7os de la medicina. Podem aspirar a m\u00e9s millores que als \u00faltims 40 anys”, assegura .<\/p>\n

Finalment, a “Construyendo”, l’acad\u00e8mic de n\u00famero de la RAED rememora la figura i la traject\u00f2ria professional del recentment desaparegut Mariano Puig<\/strong>, president del Grup Puig<\/strong>, dedicat a la perfumeria i la moda, a qui va con\u00e8ixer de ben a prop i qui el va reclamar per a formar part de diversos consells d’administraci\u00f3 de les empreses del grup. “Sens dubte, al consell de Puig \u00e9s on m\u00e9s vaig aprendre en tota la meva carrera. Mariano va ser el catalitzador. Mariano Puig va saber transmetre els seus valors a l’empresa. Eren els mateixos valors que m’havien ensenyat a Harvard: humilitat i respecte. Amb aquells valors, la gent se sentia b\u00e9. L’objectiu de Mariano Puig va ser millorar l’empresa i traspassar-la a la seg\u00fcent generaci\u00f3 i ho va fer extraordin\u00e0riament b\u00e9. Amb valors”, conclou.<\/p>\n

 <\/p>\n

Llegiu “Conduciendo”<\/a><\/h2>\n

Llegiu “Escuchando”<\/a><\/h2>\n

Llegiu “Construyendo”<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Pedro Nueno aborda les debilitats que afronta Catalunya en el cam\u00ed de la recuperaci\u00f3 i s’atura en un conegut i reeixit exemple d’emprenedoria<\/p>\n","protected":false},"author":12,"featured_media":102298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[268,274,275],"tags":[],"class_list":["post-102328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-des-del-coneixement","category-economia-i-politica","category-educacio-etica-i-valors","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nUna recuperaci\u00f3 guiada pel consens i els valors - Reial Acad\u00e8mia Europea de Doctors<\/title>\n<meta name=\"description\" content=\"Pedro Nueno aborda les debilitats que afronta Catalunya en el cam\u00ed de la recuperaci\u00f3 i s'atura en un conegut i reeixit exemple d'emprenedoria\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raed.academy\/ca\/una-recuperacio-guiada-pel-consens-i-els-valors-pedro-nueno\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una recuperaci\u00f3 guiada pel consens i els valors - 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