José Luis Nueno, PhD in Business Administration and professor of IESE, will be admitted as full academician of the Royal European Academy of Doctors-Barcelona 1914 (RAED) during a ceremony to be held in Barcelona next Tuesday, November 29. The new academic is a recognized specialist in distribution channels and relationships between manufacturer and distributor. He has published reference articles on globalization, consumer goods marketing, luxury products and relational marketing.

Nueno will read the entry speech “Expectativas en la era de la escasez. ¿Puede el marketing salvar al mundo?” (Expectations in the Era of Scarcity. Can Marketing Save the World?”. On behalf of the RAED will respond the academician Miguel Ángel Gallo.

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